Logo, Icon & Branding Design: The 4 Biggest Mistakes To Avoid
Nailing your brand image is one of the best things you can do to ensure success in business. A bad logo, icon or branding choice just won’t do, and can be fatal to a company’s growth. A good logo design has the power to draw in customers and keep them coming back for more
In fact, almost 90% of all website users agree that having a seamless experience across all devices is vital to a brand’s success. So if you want your company to thrive in today’s digital world, it’s essential that your website is optimized for mobile platforms like smartphones and tablets.
Designing a logo that is confusing
The logo is constantly communicating a message. It’s the face of your business and its first impression. So, it should be designed in a way that projects the right image for your company.
Designing a logo that is confusing can have disastrous results. If people misunderstand what your company is about, they will never buy from you. Here are four ways to avoid this mistake:
1) Don’t use too many colors or fonts in one logo design.
2) Make sure that all elements complement each other and work together to create a consistent look and feel.
3) Use an appropriate font size, shape and color scheme depending on how large or small your logo will be displayed (e.g., on business cards or websites).
4) Keep it simple! A complex logo may appear sophisticated at first glance, but after some time viewers will get tired of trying to figure out what it means and how it relates to your brand’s message
Creating an icon that isn’t versatile
The best icon sets are made up of versatile icons that can be used for a variety of purposes. If you’re designing an icon for a specific brand, it’s likely that your audience will be familiar with the company’s products. If you’re designing an icon for a generic product or service, your audience may not be as familiar with the product and will benefit from some additional detail to help them understand what it is.
The more details you include in your icon, the more versatile it will be.
Creating the perfect icon is a delicate balance. You have to find the right mix of colors, shapes and styles that are both eye-catching and memorable. But if you go too far with any of these, you’ll end up with an icon that doesn’t fit in anywhere.
The best way to avoid this problem is to make sure your icons match the rest of your site’s branding. If your brand has a unique style and color scheme, then it’s best to stick with those when creating icons for it.
If your brand doesn’t have a unique style but does have a specific color scheme, then you should use those colors in your icon designs as well.
Researching similar brands
One of the most important steps in the process is to research similar brands.
This will give you an idea of what works for other companies and what doesn’t. You can also use this information to help shape your own brand before it even launches.
Here are some ways that you can research your competitors:
Look at their social media presence. Are they active on Instagram? Do they post videos? You can also see what types of content they share and how many followers they have. This will give you a good idea of how popular their brand is. The goal here is to find out what differentiates your brand from theirs. If you don’t have anything unique about your business, then it’s not worth starting a business in the first place.
Check out their website. How well-designed is their website? What information does it contain? Is there anything missing that you would include on your site if you were them? The better informed you are about your competitors’ websites, the easier it will be for you to create a website that stands out from theirs.
Misusing typography
Misusing typography is a crime. It’s a crime against language, against design and against our eyes. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed.
Using too many fonts: A big mistake is using too many different fonts in one project. It’s best to stick to one or two fonts throughout your design. If you do need more than two, keep them similar in style and use them consistently throughout the design.
Not paying attention to details: Another common mistake is not paying attention to small details like kerning, leading and letterforms when designing with typefaces. Take time to study each font carefully so that you can make sure every letter looks exactly as it should before committing anything to print or screen.
Using too many colors: Using too much color on a page can be overwhelming for readers and cause them to lose interest quickly. Choose one or two main colors for text that work well together and then use those same colors for other elements on the page such as images or borders around text blocks.
By avoiding these mistakes, you can ensure your brand will have a great logo, icon and branding.
The world of branding, logo and website design is a highly competitive one. The logo, icon and branding should be consistent across all of your marketing materials and social media platforms. This is why having a strong brand identity is so important. It helps set you apart from the competition and communicates your values and mission to the world around you.Not only does it help make your company more memorable, but it also increases customer loyalty and trust in your company.
