Mistakes to Avoid When Branding a Small Business
As a small business owner, you have the chance to create something from nothing that could change your life and the lives of those around you. You can find this sort of fulfilment from the start-up process, but it can be difficult to get off the ground without making some mistakes along the way. To help you avoid common pitfalls when branding your small business, here are five of the biggest ones you should watch out for, as suggested by branding experts from top digital agency in Parramatta.
Not Defining Your Brand
Many small businesses fall victim to branding themselves in an ambiguous way. If your brand doesn’t have clear boundaries, consumers will likely end up associating it with competing companies. In other words, if you don’t define your brand, others will do it for you and they may not depict your business in a favourable light.
The first mistake to avoid when branding your small business is overly vague imagery. In particular, small businesses who market themselves with indistinct symbols, images or words may be too ambiguous for potential customers to identify with. Look at Apple’s logo: It’s simple and instantly recognisable.
Focusing on Packaging Instead of Product
Infographic Created By Name.com, A Leader of Google Workspace Subscription Offerings
While packaging can be an important part of branding, it’s not nearly as important as ensuring your product is great. A restaurant with fancy decor and solid food will always do better than one with ugly decor but impeccable service. Focus on making sure you’re providing a good product and your brand will naturally take care of itself.
Failing to Identify Audience
The first mistake business owners make when it comes to branding is not identifying their target audience. Before you can attract any customers to your company, you need to know who these potential clients are, what they want, and how they think. If you haven’t already done so, now is the time to sit down and define who your target customer is. Include as much detail as possible about their age range, gender, annual income level, and more.
No Clear Call to Action
If your website doesn’t have an easy-to-find, obvious call to action, your visitors won’t know what you want them to do. Most people will just bounce right off of your site. No one wants that to happen! Every page on your site should be driving traffic somewhere. And that place should always be clear and easy for potential customers to find. A digital marketing agency Parramatta could help you use the right call to action and drive more traffic to your website.
Successful branding is not so difficult. All you need is time, planning, and follow-through. Try and avoid these mistakes when branding your business. Whether you are looking for branding or web design agency Parramatta, we have got you covered. Please call us for scheduling a free consultation.