The Dos And Don’ts Of Link Building In 2023


As the digital landscape continues to evolve at a breakneck pace, staying up-to-date with the latest best practices for building links to your website is important. Link building is still a crucial component of any successful SEO strategy, but it’s important to approach it carefully to avoid falling foul of search engine algorithms. In this article, we’ll look at some of the key dos and don’ts of link building in 2023, so you can stay ahead of the curve and maximize the impact of your efforts.

Technical SEO

Technical SEO can play an important role in link building. Technical SEO involves optimizing the technical elements of your website to improve its search engine visibility and performance. By optimizing technical elements such as site speed, crawlability, and mobile-friendliness, you can create a better user experience for your website visitors, which can help increase the likelihood of other websites linking to your site.

However, it’s important to note that not all backlinks are created equal, and some link-building practices can hurt your SEO writing. That’s why following the right dos and don’ts of link building is important to ensure your efforts are effective and ethical.

Here are the key dos and don’ts of link building in 2023:


Focus on quality over quantity. In the past, some SEOs would try to acquire as many backlinks as possible, regardless of their quality. However, search engines have become increasingly sophisticated at detecting and penalizing low-quality backlinks, so it’s important to focus on acquiring high-quality, relevant backlinks from authoritative websites.


Participate in link schemes or purchase backlinks. Any practice that involves paying for backlinks or participating in manipulative link schemes is against Google’s Webmaster Guidelines and can result in a penalty or even complete removal from search engine results. Instead, focus on building relationships with other websites and creating high-quality content that others naturally want to link to.


Utilize a diverse range of tactics using reputable SEO link building services. While building relationships with other websites and creating high-quality content are both important, you can use many other tactics to acquire backlinks. For example, you can participate in industry forums and discussions, guest post on relevant websites, and create infographics or other shareable content.


Use spammy or irrelevant anchor text. Anchor text is the text that appears as the clickable link in a backlink. While it’s important to include relevant keywords in your anchor text, spammy or irrelevant anchor text can be a red flag for search engines. Instead, focus on using natural, descriptive anchor text that accurately reflects the content on the linked page.


Monitor your backlink profile regularly. Keeping an eye on your backlink profile is important to ensure you only acquire high-quality, relevant backlinks. You can use SEO consultancy services and tools like Google Search Console or third-party backlink analysis tools to monitor your backlink profile and identify low-quality or spammy backlinks that may harm your SEO efforts.


Use automated link building tools. While many tools claim to automate the link-building process, using these tools can often lead to low-quality or spammy backlinks. Instead, focus on building relationships with other websites and creating high-quality content that others naturally want to link to.

Wrapping Up

The key to successful link building in 2023 is to focus on quality over quantity, utilize diverse tactics, and avoid manipulative or spammy practices. By following these dos and don’ts, you can build a strong backlink profile that helps improve your search engine rankings and drives more website traffic.

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