What You Need To Consider When Designing A Catalog
When designing a catalog, it is important to make sure that you have a reader-friendly layout and text that gives additional details. For those who are not design-savvy, understanding how to layout a catalog correctly requires some research and thought.
Here’s what you need to know when looking for a catalog design:
#1. Determine the audience
When designing a catalog, it is important to determine your target audience. Catalogs can range from direct marketing to department stores, online shopping, or hotel or resort brochures.
When determining the reader’s age group and demographics, you will then relate to them better through phrases and words that they would understand.
#2. Think about the design of your catalog
Once you have determined who your audience is, it’s time to think about what you want your catalog to look like. It involves choosing a color scheme that will best fit your target audience while also attracting them with a good layout.
Many readers nowadays would rather prefer a digital version of a catalog as opposed to an actual printed one. If you want your readers to turn the pages of your catalog, it’s best to use photos and images to make them curious about what product is on the next page.
#3. Be able, to sum up what you are offering in just one sentence
When designing a catalog, it is important to summarise what you are promoting so that the reader will understand what they will be looking at. It involves using one sentence to describe your product which should also include information about its benefits.
#4. Like with any other design project, proofread!
Although this seems like a no-brainer, you would be surprised at how many catalogs out there have spelling or grammar mistakes. Although it is important to illustrate the product as best as possible, using text that has errors can give off a negative impression and an unprofessional feel.
#5. Add specific details about the product
Although one sentence is enough to entice your audience, it also helps to give more information about your product. It could include how it’s made, its uses, and what makes it different from competing products. You can use bullet points or short paragraphs to highlight these details.
#6. Include your contact information
When designing a catalog, it is important to include your company’s details so that your reader can contact you for more information or if they are interested in buying the product. Including this information is not only useful but most of the time required by law, depending on where you’re located.
Designing a catalog is an art not many can master, especially if there is a time constraint. However, it doesn’t hurt to research the basics and design accordingly to give your product or service the exposure it needs.
When designing a catalog, it is important to remember that knowing your target audience can help you increase sales. It’s also vital to have a professional design that will make your readers want to buy the product.